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ZOW se actualiza en su edición 2016 - Cocina Integral
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ZOW se actualiza en su edición 2016

14/07/2015

Clarion Events Deutschland, empresa organizadora, tiene ideas para desarrollar aún más la feria y la marca ZOW.

Esta modernización se basa principalmente en modificaciones de concepto, desde el diseño del espacio expositivo hasta la programación del evento. Inicialmente, ZOW fue una iniciativa que recibió un amplio apoyo y tuvo mucho éxito a la hora de establecer contactos con los clientes, explica Frank Haubold, director de proyecto de Clarion para ZOW. Y esto es lo que queremos y necesitamos lograr de nuevo.

ZOW se actualiza en su edición 2016

                                       En ZOW 2016 se otorgará una importancia especial al networking.

El equipo de ZOW ha estado contactando durante los últimos meses con expositores, visitantes y medios de comunicación con el fin de registrar sus ideas y propuestas para el evento. Una de las más importantes conclusiones de este diálogo es que ZOW tiene gran relevancia para el mercado como un taller de ideas e innovaciones, y que tanto su ubicación en el este de Westfalia-Lippe, como el momento en el que se lleva a cabo, en febrero, son idóneos, comenta Haubold. Otras sugerencias han sido adoptadas en el proceso de planificación del evento en consecuencia, como la elección de los días de la semana en que tendrá lugar la feria, que ahora serán de martes a viernes.

Un punto central de las modificaciones es el diseño del espacio expositivo. Se han añadido los pabellones 20, 21 y 22.1, este último con un nuevo aspecto a través del cual se reinterpreta el carácter de taller de ZOW. También se ha actualizado el programa del evento.

Amplia campaña de información en otoño
ZOW proporcionará más detalles sobre los cambios y las innovaciones en el otoño, coincidiendo con las ferias celebradas en el este de Westfalia en esta época del año. El contenido del nuevo evento ZOW se presentará al público en una conferencia de prensa. Por otra parte, la dirección de la feria organizará diversas mesas redondas y charlas con la prensa en los principales mercados de visitantes, como España o Francia, y en las ferias más importantes de Europa del Este, Escandinavia e Italia. 

* Para más information: www.zow.de

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