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Zow España presenta su zona VIP - Cocina Integral
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Zow España presenta su zona VIP

31/01/2008

Zow España organizará el I Encuentro de Compradores VIP, que contará con la participación de importantes agentes empresariales, públicos y de la construcción de Dubai, Abu Dhabi, Rusia y China.

El I Encuentro de Compradores VIP (VIBE I, Vip Buyers Encounter), que se celebrará durante la próxima edición de Zow España 2008, del 10 al 13 del próximo mes de junio, ofrecerá una serie de presentaciones dirigidas a Compradores VIP de España y Portugal que proporcionarán valiosa información actualizada sobre las últimas novedades sectoriales y las políticas gubernamentales que afectan a la construcción.

Los ponentes invitados abordarán las oportunidades de exportación para las empresas creativas e innovadoras que sepan adaptarse al mercado ofreciendo un mobiliario de calidad respetuoso con el medio ambiente y otros elementos relacionados. Los ponentes también hablarán sobre las tendencias y proyectos nacionales más recientes.

Según Peter H. Meyer, propietario y presidente de Survey Marketing & Consulting, organizadora del encuentro y del concepto Zow, entre otros, "tras analizar cómo podemos ayudar mejor al sector creo que VIBE I es una de las maneras, sobre todo teniendo en cuenta que la exportación no siempre es algo natural en el sector español del mueble. Por razones culturales, de idioma, tamaño y capacidad de inversión, las empresas españolas han necesitado y a veces aun necesitan esfuerzo especial para salir al exterior. De modo que puede ser útil".

El objetivo principal, en palabras de Meyer, es mostrar el camino a nuevas oportunidades empleando este formato de hub de negocios totalmente independiente entre fabricantes de muebles españoles y portugueses por un lado, y empresas que pueden ofrecer esas oportunidades por otro.

* Para más información: www.zow.es

 

 

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