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Whirlpool compra los derechos de la marca Privileg - Cocina Integral
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Whirlpool compra los derechos de la marca Privileg

26/03/2010

Whirlpool Corporation y el grupo alemán Otto Group han
cerrado un acuerdo por el cual Whirlpool adquirirá los derechos sobre la marca de electrodomésticos Privileg, perteneciente a Otto Group.

Otto Group es el mayor grupo mundial de venta por correo y la segunda empresa de ventas por Internet después de Amazon, además de operar también en el sector de ventas puerta a puerta. En noviembre de 2009, a raíz de la quiebra de Quelle, la compañía alemana adquirió la marca de línea blanca Privileg.

Ahora, Whirlpool Corporation y el grupo alemán han cerrado un acuerdo por el cual Whirlpool adquiriría los derechos sobre la marca de electrodomésticos. La venta de Privileg a Whirlpool está sujeta a la aprobación de las autoridades competentes.

Whirlpool y Otto Group están negociando un acuerdo que autorizaría a Otto Group vender electrodomésticos Privileg a través de los canales de venta de la compañía.

*Para más información:

–www.whirlpoolcorp.com

–www.ottogroup.com

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