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Whirlpool amplía sus acciones de comunicación - Cocina Integral
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Whirlpool amplía sus acciones de comunicación

14/02/2008

La firma ha iniciado su campaña publicitaria 2008 con un plan de acciones especiales para televisión.

Desde febrero hasta finales de año, Whirlpool Iberia ha programado una notoria campaña en medios convencionales, con especial hincapié en revistas de decoración, femeninas, lifestyle y del sector. La novedad en 2008, es la fuerte apuesta de la compañía por acciones especiales en televisión.

La lavadora AquaSteam con efecto vapor y el horno Essence con Jet Menú serán los protagonistas de estas acciones en las que en forma de consejo, informarán a la audiencia de las ventajas y exclusivas funciones de estos electrodomésticos y los beneficios que aportan en la cocina y en el cuidado de la ropa.

Se han planificado apariciones en formato de tele promoción en TVE, Telecinco y Cuatro. Ana García-Siñeriz y Boris Izaguirre han protagonizado la promoción de canal Cuatro, con una divertida situación de emergencia en el hogar. Ambos han sido obsequiados con la lavadora AquaSteam de Whirlpool. La telepromoción de la lavadora AquaSteam de Whirlpool será la última que protagonizarán los dos presentadores coincidiendo también con la última emisión del programa Cannel nº4.

Por otro lado, Anne Igartiburu protagoniza la acción de Whirlpool con TVE y también ha sido obsequiada con una lavadora AquaSteam.

Mónica Cuatrecases, Responsable de Comunicación de Whirlpool Iberia, ha señalado: este año nuestro principal objetivo de comunicación es llegar a nuestro consumidor final con un mensaje claro y ameno. El formato tele promoción es el ideal para explicar en profundidad las prestaciones y beneficios de nuestros productos. Seguimos combinando la campaña de publicidad con acciones de relaciones públicas, creyendo firmemente en la necesidad de seguir potenciando y consolidando nuestra marca para llegar a nuestro público objetivo.

* Para más información: www.whirlpool.es

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