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TwinDos, de Miele, en medios de gran de audiencia - Cocina Integral
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TwinDos, de Miele, en medios de gran de audiencia

27/10/2015

Una intensa campaña de publicidad se desarrollará este otoño en soportes de comunicación masivos a nivel nacional.

Esta ambiciosa campaña de comunicación enfocada en el lanzamiento del sistema de dosificación TwinDos (que garantiza la mezcla de detergentes más idónea para cada lavado) utilizará gran variedad de medios y soportes publicitarios, entre los que destacan las principales revistas de decoración y diseño, así como suplementos dominicales, en formato doble página. Además, Miele tendrá una presencia relevante en TV3, principal canal de televisión de Cataluña, con un spot de 20”.

TwinDos, de Miele, en medios de gran de audiencia

En medios digitales la campaña se apoyará tanto en los principales soportes de prensa como en las páginas web de los sites enfocados a la mujer más importantes, así como en redes sociales, Google y YouTube. Con más de 93 millones de contactos, el alcance de la campaña será del 86,9% de la población  y estará activa del 15 de octubre a principios de diciembre.

Miele aprovechará también esta acción publicitaria para comunicar una atractiva promoción. El usuario que adquiera una lavadora W1 con sistema TwinDos, recibirá un año de detergente gratis (regalo valorado en 168 euros).

* Para más información:
– Promoción para el sistema TwinDos de Miele

* Para más información: www.miele.es

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