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Tercer Miele Experience Center en España - Cocina Integral
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Tercer Miele Experience Center en España

17/11/2016

El nuevo Miele Experience Center de Madrid, que se encuentra ya abierto al público en la calle Claudio Coello, 17, es el tercer showroom de la empresa alemana en España.

Disfrutar de un entorno vanguardista con el que sumergirse en el mundo Miele de una forma amena y dinámica; esta es la idea que dio pie al nacimiento de los Miele Experience Center, un proyecto que en la actualidad cuenta con más de 75 showrooms repartidos por todo el mundo, desde Nueva York a Shangai. En ellos se exponen las últimas novedades tecnológicas y de diseño de la compañía y se acerca la marca de una manera emocional y sensorial tanto a clientes como a profesionales. Sus numerosas actividades, entre las que se cuentan talleres de cocina y demostraciones, han convertido estos espacios en puntos de encuentro para aquellos que valoran la calidad, sin olvidar el diseño y la innovación.

Miele abre su tercer Experience Center en España

La empresa alemana ha abierto su tercer showroom en el centro de Madrid, un nuevo espacio lleno de diseño donde se podrán conocer las últimas propuestas de la marca. En este showroom se podrá interactuar y experimentar con los productos a través de las numerosas actividades que se llevarán a cabo en sus más de 350 m2 de exposición, donde se muestran más de 150 electrodomésticos de la marca. En un ambiente vanguardista y con una atención personalizada, los clientes podrán conocer las últimas novedades tecnológicas y de diseño de la compañía.

Esta apertura refuerza el importante plan de crecimiento que la empresa está desarrollando en nuestro país, donde está desarrollando durante este año un gran plan de comunicación que incluye una campaña de publicidad en televisión, que se emite en las principales cadenas bajo el lema Miele, para lo que realmente te importa, complementada con una campaña publicitaria desarrollada en medios gráficos y digitales.

Miele abre su tercer Experience Center en España

Inauguración con Markus Miele y Reinhard Zinkann
La inauguración del nuevo Miele Experience Center contará con la presencia de dos de los Socios Directores de la compañía: Markus Miele y Reinhard Zinkann. Al acto de inauguración, que se celebrará el próximo 22 de noviembre, asistirán también representantes de diversas instituciones y miembros de la comunidad alemana en España. En un ambiente distendido, se celebrará un cóctel que correrá a cargo de Paco Roncero, chef que colabora habitualmente con la marca.

* Para más información: www.miele.es

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