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Surgenia mira al presente y al futuro del diseño en la Feria Hábitat de Valencia - Cocina Integral
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Surgenia mira al presente y al futuro del diseño en la Feria Hábitat de Valencia


06/09/2012

El Centro Tecnológico Andaluz del Diseño presentará las conclusiones de su recientemente publicado `Habitendencias, Tendencias en Diseño para el Hábitat´.

Surgenia, el Centro Tecnológico Andaluz del Diseño, llevará a la Feria Hábitat de Valencia los resultados de su informe Habitendencias. Tendencias en Diseño para el Hábitat.

Habitendencias de SurgeniaFátima Sarmiento, una de las principales responsables del estudio, asistirá a la mayor feria del sector en España para presentar las conclusiones del informe el próximo 20 de septiembre, de 12.00 a 13.30 horas, en el salón Nude.

El informe realiza un interesante recorrido por los cambios que nuestras sociedades están implementando en el hogar, oficinas y espacios comerciales. Conocer estos cambios y las tendencias que se desprenden de los gustos de los nuevos usuarios y sus usos es clave para que los profesionales del diseño y las empresas del hábitat puedan adaptar su oferta a las nuevas necesidades y demandas.

El estudio Habitendencias, realizado por Surgenia, identifica y agrupa los materiales, colores o texturas alrededor de siete nuevos universos de consumo identificados (econcienciados, tecnológico-interactivos, artesanosumer, simplificadores, sofisticadores, activistas y económicoeficientes). Estableciendo y conociendo las predilecciones, actuales y futuras, de los usuarios, las empresas del sector acceden a nuevas oportunidades y horizontes comerciales.

Surgenia es un Centro Tecnológico Avanzado especializado en diseño que investiga y desarrolla productos y espacios innovadores y transfiere este conocimiento al tejido empresarial para hacerlo más competitivo. Su misión es dotar al producto o espacio de identidad, función y emoción, y su visión es integrar  el diseño en la economía andaluza.

Se trata de una fundación privada, sin ánimo de lucro, catalogada como Agente Andaluz del Conocimiento y respaldada por más de 30 patronos de varios sectores estratégicos: industria productiva, profesionales del diseño, administración pública y centros tecnológicos, entre otros. Desde 2007, Surgenia ha trabajado en más de 100 proyectos propios o en colaboración con empresas, instituciones y centros tecnológicos.

* Para más información: www.surgenia.es