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Smeg, icono italiano de diseño - Cocina Integral
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Smeg, icono italiano de diseño

30/10/2012

`Italian Icons by Peroni Italy´, el escaparate que Peroni Nastro Azzurro, la marca de cerveza italiana, ha instalado en el Hotel Alexandra de Barcelona hasta finales de noviembre, muestra la nevera Smeg blanca modelo FAB28.

@¬#Italian Icons by Peroni Italy@¬#, el escaparate que Peroni Nastro Azzurro, la marca de cerveza italiana, ha instalado en el Hotel Alexandra de Barcelona hasta finales de noviembre, muestra la nevera Smeg blanca modelo FAB28 como emblema de diseño italiano.

Smeg

La marca de cerveza premium italiana ha elegido dos símbolos del diseño del país transalpino: la citada nevera Smeg blanca modelo FAB28, representativa del 50ʼs style, y una Vespa blanca vintage customizada para Peroni Italy con detalles como el ribete de la bandera italiana en el asiento.

Estos dos elementos comparten protagonismo en la intervención de Peroni aplicando la máxima del “menos es más”: el escaparate se basa en elementos en blanco de gran sobriedad y elegancia, como metáfora del sabor de esta cerveza, con cuya empresa fabricante Smeg mantiene un acuerdo de colaboración.

Esta intervención en el lobby del Hotel Alexandra permanecerá durante los meses de octubre y noviembre 2012 y estará presente durante la Barcelona Shopping Night del 22 de noviembre.

* Para más información: www.smeg.es

 

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