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Smeg continúa colaborando con los canales de TV - Cocina Integral
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Smeg continúa colaborando con los canales de TV

12/09/2016

Smeg colabora desde hace años con Mediaset, Atresmedia y TV3. Su último nuevo acuerdo ha sido con la autonómica de Cataluña para cuatro programas de este canal.

El pasado febrero Smeg comunicaba su colaboración en el espacio televisivo Cuines de TV3 con motivo de la renovación del plató del programa. El canal autonómico de Catalunya y la marca italiana han cooperado durante más de diez años, y la confianza generada durante todo este tiempo ha hecho que ambas partes acuerden la ampliación de su acuerdo para cuatro programas en el próximo año, el exitoso Cuines, Divendres, Matins, y la popular serie La Riera. Este es el último nuevo acuerdo televisivo de Smeg.

Smeg continúa colaborando con los canales de TV

La marca ha colaborado y colabora actualmente, cediendo los productos, en programas y series de Mediaset como B&B y La que se avecina, y con Atresmedia en las series Vis a Vis y Mar de plástico. Como sabéis, Smeg también colabora de forma habitual en el teatro y el cine, y su próxima aparición en la gran pantalla será en la película Siete años, el primer filme original de Netflix en español que se estrenará el próximo 28 de octubre.

Smeg es una marca cuya presencia en medios, ya sean audiovisuales o escritos, es continua. La línea Años 50, la más llamativa de las siete colecciones de diseño que forman su catálogo, atrapa el ojo de quién la ve y cumple con un papel de objeto decorativo, logrando sacar los electrodomésticos de la cocina para ambientar otros espacios. Se pueden encontrar artículos Smeg en platós de televisión, teatros, películas, restaurantes y ferias de sectores varios.

En la foto, Teresa Farré, directora de Gestión y Recursos de la Corporación Catalana de Medios Audiovisuales y Juan Carlos Cayuela, director general de Smeg España.

* Para más información: www.smeg.es

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