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Smeg colabora en el programa Comecaminos - Cocina Integral
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Smeg colabora en el programa Comecaminos

26/09/2008

Smeg está presente con sus electrodomésticos coloristas de la Serie FAB en el set de cocina del programa televisivo conducido por el personaje de la cocinera Píscore.

Comecaminos es un prestigioso programa infantil que se emite desde el año 2005 y que ahora empieza nuevamente su andadura con el curso escolar en TV1, TV2 y Clan TVE.

Es un programa educativo que incluye series de dibujos animados entre las que se intercalan diferentes secciones: de cocina, donde se muestra a los chicos entre 5 y 12 años cómo alimentarse saludablemente mediante recetas fáciles, de manualidades, pequeño bricolaje, magia, de educación medioambiental y concienciación de unidad con la naturaleza.

Es ahí donde entran en acción los electrodomésticos de Smeg, que ha elegido esta acción de product-placement para promocionar e impulsar las ventas de su serie FAB, de estética suavemente curva.

* Para más información: www.smeg.es

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