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Silestone y Jorge Lorenzo, juntos en Valencia - Cocina Integral
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Silestone y Jorge Lorenzo, juntos en Valencia

09/11/2011

Se trata del primer acto que realizan conjuntamente desde que el pasado mes de junio, Silestone se convirtiera en sponsor personal del piloto.

Al acto, celebrado el pasado 4 de noviembre, acudieron alrededor de 150 invitados exclusivos de Cosentino, entre los clientes que forman parte de su Programa de fidelización Loyalty, y destacadas tiendas de cocina de las provincias de Valencia y Castellón.

Jorge Lorenzo con el Director de Comunicación y Marketing del Grupo, Santiago Alfonso; y el Director Comercial de Iberia de Grupo Cosentino, Eduardo Martínez-Cosentino.

El piloto mallorquín se mostró muy activo en cada una de las actividades previstas para el acto; saludó a los asistentes, firmó autógrafos y atendió a los medios de comunicación presentes. Grupo Cosentino quiso obsequiarle con una estatuilla, elaborada en Silestone, y en la que se pueden ver sus iniciales (JL), junto al número 1.

Gracias al acuerdo que firmaron Jorge Lorenzo y Silestone en junio de 2011, la marca española es sponsor personal del piloto hasta el Gran Premio de Catalunya de 2012. Gracias a esta colaboración, Jorge Lorenzo luce el logo de Silestone en su gorra oficial y participará en diferentes eventos promocionales de la marca, como este primer acto celebrado en Valencia.

* Para más información: www.silestone.es

 

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