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Siemens cocina en televisión - Cocina Integral
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Siemens cocina en televisión

21/03/2012

Desde el 19 de marzo, los espectadores de las principales cadenas de televisión nacionales y autonómicas pueden descubrir cómo cocina la placa flexInducción de Siemens.

A través del mensaje “No son electrodomésticos. Son Siemens”, la marca presenta una nueva línea de comunicación, que pretende transmitir los valores de la marca – innovación, tecnología y calidad- de una forma más emocional y aspiracional, más cercana al espectador, al usuario final.

Como muestra, el nuevo spot de televisión de la placa de cocción flexInducción, una nueva forma de concebir la cocina. Las placas flexInducción incluyen una zona flexible y rectangular que reconoce recipientes de cualquier forma y tamaño*. Unas placas que se adaptan a la forma de cocinar de los usuarios y no al revés.

Se trata de una potente campaña de más de 400 millones de impactos, lo que supone que cada espectador verá el spot una media de 23 veces.

* Para más información: www.siemens-home.es

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