SICAM, a successful event for Grass

Internationalisation is on track and proximity to the market pays off. Grass has received a lot of positive responses at SICAM. Comprehensive Tiomos product range 
attracts high level of attention and acclaim.

The SICAM trade fair in Pordenone proved to be an extremely successful event for Grass. The manufacturer of innovative movement systems was able to welcome many leading companies from Italy and also from other European countries to its exhibition stand.

Particularly in a year without the interzum show, SICAM was an important meeting point for our partners and prospects from around the globe, from Scandinavia to Africa and from Brazil to Japan. In our view, SICAM definitely lives up to its aspiration of being an international trade fair, said Grass Chairman Ronald Weber.

The intensified activities of Grass in Italy were certainly noticeable. Many customers and potential business partners welcomed the recently opened sales subsidiary in Pordenone and its proximity to the market. Marco Müller and Giuseppe Paccagnella, who make up the management team at Grass Italia, were also inspired by their first trade show appearance since the foundation of Grass Italia S.R.L. in Pordenone.

Even if Italy in particular is currently facing difficult and turbulent times, and having to grapple very much with its own problems, we nonetheless conducted some very constructive and highly intensive meetings. These once again confirmed the positive effect of having our own subsidiary and the significant increase in demand for our products, especially where business with new customers is concerned. We have created proximity to the market and consequently the foundation for working relationships based on partnership, said Marco Müller, Chairman of Grass Italia.

The company presented the Grass brand world with a stand design that has proved so successful in securing high brand recognition at many trade fairs worldwide. Among the wide product portfolio of movement solutions for drawers and pull-outs as well as flaps for wall units, it was above all the new hinge generation Tiomos which attracted a great deal of attention.

While the maximum stability, integrated damping and new kinematics inside the hinge speak for themselves, the ongoing expansion of the Tiomos range increases the versatility of the hinge for a broad spectrum of applications including living room and bedroom furniture. This flexibility is valued by customers and provides the optimal basis for new business.

* For further information: www.grass.at