Schock Sinks marks the company´s 90th anniversary with a new image and a relaunched website

Granite sink manufacturer Schock unveils a new corporate design this anniversary year. Drawing on the current marketing campaign based on twelve unique and striking motifs created by artist Klaus Pichler, the company’s print publications, such as its sales catalogue, are being adapted to the new look in order to bring all Schock media into a wider campaign. In this context, Schock is also realising a brochure targeting end customers specifically. The new German print materials are being implemented before the end of this year, with the English versions to follow in 2015.

From the logo to the new website, Facebook page and from customer and consumer publications to business cards, the new corporate image will ensure a consistent look and feel and reflect the way that the company sees itself and, consequently, the Schock brand and its products, in this special anniversary year: as extraordinary, as attention-grabbing trendsetters, and with a premium and quality-conscious outlook at all times.

If we are to remain credible trend-setters and the stand-out experts in granite sinks going forward, we need to ensure that Schock is always a strong brand in and of itself. That’s why we felt it necessary to update our image as we celebrate this anniversary, to harmonise and coordinate it and make our corporate image match the high aspirations of our lifestyle brand even better than before, explains Sven-Michael Funck, Director International Sales and Head of Marketing at Schock. With all our media, we aim to capture the imaginations of our partners and customers. We strive to fascinate and inspire people and really make them think. This new visual language of ours offers brand new insight and access to the sink as a product. Having entered our world of sinks, readers or viewers will naturally find all of the essential information on our products, as before – but the predominant feeling will be a sense of curiosity and the real buzz of innovation, says Sven-Michael Funck.

Sink manufacturer Schock’s new corporate design premiered at the International Partner Event in Berlin in September 2014 and at Forum 26 as part of this year’s Küchenmeile in East Westphalia. The new website is now online. Not only can visitors experience the new website at www.schock.de, but the sales catalogue and the end customer brochure can be downloaded from there too.