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Schmidt duplica sus ventas - Cocina Integral
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Schmidt duplica sus ventas

13/05/2010

El pasado mes de marzo, las ventas de Schmidt Cocinas se incrementaron en España un 115% en comparación con marzo de 2009. ¿La causa? Una campaña promocional panaeuropea llamada Edición Vip.

Es la primera vez que una firma de mobiliario de cocina lanza una campaña promocional simultánea en todas sus tiendas a nivel europeo (Alemania, Francia, Italia, Bélgica y España). Sin embargo, el aumento de las ventas en España ha sido el más notable de todos los países europeos donde se realizó la campaña Edición VIP, seguido de Francia, con un aumento de las ventas de un 37%.

 
La promoción Edición VIP permitía la compra de una cocina Schmidt completa, incluidos electrodomésticos, a un precio muy atractivo. Además, por la compra de una cocina Edicion VIP, la marca regalaba la iluminación del fondo de los muebles, lo que tuvo una gran aceptación entre el público europeo y especialmente entre los clientes españoles.

La firma implementó en paralelo como apoyo a la promoción un ambicioso plan de marketing en todos los países donde se realizaba la promoción, con la distribución segmentada de más de doce millones de folletos, la difusión de spots de televisión, cuñas de radio, la colocación de más de 15.000 vallas en Francia, Bélgica y España, y el apoyo de su pagina web.

* Noticias relacionadas:
Especial Tendencias en Schmidt Cocinas
Schmidt Cocinas abre 52 tiendas en un año
 
* Para más información: www.schmidt-cocinas.es
 

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