HEMEROTECA
07/10/2015
Scavolini reaches overseas once more to inaugurate the first single-brand store in Las Vegas, opened on October, 1st.
Although the collections differ in terms of aesthetics and taste, they all share that 100% supreme “made in Italy” quality that only a company with 50 years@¬# experience in the business such as Scavolini can guarantee. These include the Tetrix kitchen, designed by Michael Young, Diesel Social Kitchen, resulting from the merger of two ambassadors of Italian style such as Scavolini and Diesel, the new Motus Living Room solutions as well as an extensive selection of Scavolini Bathrooms products, including the Idro, Rivo, Font, Lagu and Baltimora collections.
Run by Tatiana and by Raffi Tufenkjian, the store provides a team of professionals and qualified designers to come up with the best interior design solutions for the home, supporting Customers all the way from design concept to after-sales assistance.
The store opening in Las Vegas is a major milestone in the internationalisation process that Scavolini is currently undergoing and it further consolidates the presence of the Italian brand in the US, where the company can now boast several single-brand stores in cities such as Chicago, Houston, Miami, and New York.
US market
For us, the United States are a very important market, where we have been present for approximately 20 years, explains Vittorio Renzi, Scavolini@¬#s General Manager. The recent store inaugurations, including the birth of Scavolini USA in 2009 and the Scavolini Soho Gallery in New York in 2010 – which is to date the largest kitchen outlet in all of Manhattan – have provided an extraordinary launchpad for the reinforcement and positioning of our brand across the US. The US clientèle have demonstrated that they appreciate our products especially, not just for their excellent quality and Italian design, but most of all for the ultimate customisation possibilities offered, which is a key factor for American consumers. What@¬#s more, this market is especially strategic for us in terms of contractors, whom we can offer complete solutions to furnish kitchens, living rooms and bathrooms, distinguished by superior quality, a high degree of customisation and excellent assistance.
Bearing witness to Scavolini@¬#s focused distribution policy, Scavolini Stores are a key strategic ploy, expressing the company@¬#s deep-rooted belief that the quality of a buying experience is vital to convey brand value to consumers. The project, which was launched in 2006, has developed to an extraordinary extent over the years, and Scavolini today can boast 100 Stores across Italy and over 70 abroad. Operation Scavolini Stores is part of a broader distribution strategy that entails the company@¬#s intensive involvement on the global market, with ongoing investments in the consolidation of its distribution network. At the present time, Scavolini has a network of 150 sales outlets in Europe, 60 in Russia and in the Eastern Republics, 30 in North America, 15 in Central/South America and likewise in Asia and Oceania, giving a total of over 1300 sales outlets world-wide. This successful strategy is based not only on an effective and targeted policy of constantly strengthening the distribution and organisational network, but also on product development tailored to the tastes and needs of the various countries, in addition to a communication policy focusing on “brand recognition” to ensure high visibility of the company’s strengths.
* For further information: www.scavolini.com
