24/07/2014
The Rossana collection gains added prestige with the new W75 kitchen system and the Atelier project, presented at Eurocucina 2014.
Its exclusive appeal increased by Rossana’s highly original Atelier selection of exquisite materials, W75 is the highest expression of the historic brand’s evolution and pedigree: there is an increase in the number of special components with wide compatibility and the storage solutions developed not for an individual model but as a single range-system applicable throughout the Rossana collection. Skilful mixing of all the various items available provides infinite potential for designing compositions tailored to the customer’s needs, personalised in every detail.
This design-orientation is extended by Atelier, which offers the interior designer a vast assortment of top
quality materials for the realisation of made-tomeasure kitchens, with none of the standardisation typical of mass-produced ranges. The kitchen becomes a furnishing product closely linked to the architecture of the home, involving both the building structure and the utility systems of the chosen room.
Design: Massimo Castagna
Holder of a degree in architecture from the Politecnico in Milan, he started his career in 1986 by founding the AD architecture firm. He has vast professional experience in the fields of architecture, with residential buildings and hotels, interior design, artistic direction and furniture design, consulting services and the design and artistic direction of furniture showrooms.
Key projects include the Piramide laboratory for the Everest-K2-CNR scientific committee, built for the National Research Council (CNR) and installed at 5050 metres above sea level in Nepal in 1991 for use as a high-altitude research laboratory; the project was selected for the 18th Milan Triennale exhibition.
He has designed collections for major Italian and international brands – Rossana, Ceccotti Collezioni (2006-2009), Minotti armchairs and sofas, Acerbis International, Henge (2011);, Roda Interior Garden Design (2004-2006) and Ceccotti Collezioni (2006-2009) – in some cases, including for Rossana, also handling the artistic direction of projects and coordinating the work of top design names including Rodolfo Dordoni (Milan), Christophe Pillet (Paris), Jaime Hayon (Barcelona – London), Arik Levy (Paris), Noè Douchaufour-Lawrance (Paris), Oscar and Gabriele Buratti (Milan), Francesco Rota (Milan), Todd Bracher (New York) and Vincenzo De Cotiis (Milan).
He has taught a cause in the formation of furniture showrooms in the Federmobile [Furniture Industry Association] master’s degree at the Milan Politecnico Poldesign for the last ten years.
* For further information: www.rossana.it