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Roca recibe el Red Dot Award Communication Design - Cocina Integral
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Roca recibe el Red Dot Award Communication Design

04/01/2010

Roca ha sido galardonada con el premio Red Dot Award: Communication Design 2009 al mejor espacio en la 50ª edición de la feria ISH 09 en Frankfurt.

Este premio reconoce el planteamiento innovador del espacio de Roca, diseñado por el Estudio Dan Pearlman. La propuesta sorprende por su diseño, formas y luminosidad, así como por su insinuada relación con el agua, de la que surge el color azul, característico de la marca. Además de ofrecer un espectacular diseño, también se encuentra equipado con las últimas tecnologías que ayudan a transmitir al visitante los mensajes de los proyectos de Roca.

El espacio fue la carta de presentación de Roca dentro de la feria ISH y representó una oportunidad única para construir vínculos con el visitante y transmitir de forma directa sus valores de marca (diseño, tecnología, innovación y sostenibilidad). Además de este galardón, Roca también obtuvo el premio Design Plus por su innovador proyecto W+W.

De izquierda a derecha: Chiara Ticchi y Carlos Garriga (Roca), Marcus Hofmeister y Moritz von Voss (Estudio Dan Pearlman).

La ceremonia de entrega de premios tuvo lugar el pasado 9 de diciembre en el Red Dot Design Museum, en la ciudad de Essen (Alemania), y reunió a diseñadores de renombre internacional, personalidades políticas e invitados procedentes de medios de comunicación y del mundo de los negocios.

*Para más información: www.roca.es

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