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La recuperación del mercado de electrodomésticos, según BSH
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La recuperación del mercado de electrodomésticos, según BSH

23/06/2020

La recuperación del mercado de electrodomésticos, según BSH

23.06.2020 COCINA INTEGRAL vuelve a poner en valor la opinión de expertos sobre la mejor manera de lograr la recuperación del mercado de electrodomésticos de la crisis provocada por la pandemia global del Covid-19. Porque colaborando y poniendo en común nuestras mejores propuestas, lograremos salir de ésta. En este sentido, en Sonitrón, medio especializado en información de electrodomésticos y nuevas tecnologías, el principal responsable de BSH en España, Fernando Gil Bayona, ha comentado algunas ideas que podrían ayudar a que el sector recobre, cuanto antes posible, los niveles y las perspectivas que disfrutaba antes de la irrupción del virus y el parón económico subsiguiente.

Eficiencia energética más canal online: tándem de éxito

Respondiendo a la pregunta de qué considera necesario para la reactivación del sector electro en el nuevo escenario postCovid-19, Fernado Gil Bayona afirma que Igual que ahora se están fomentando distintos planes Renove, la prescripción de los productos más eficientes, y que consecuentemente más margen dan, va a ser uno de los elementos fundamentales. Hay que centrarse en la prescripción de ese tipo de productos, aunque, si puede existir algún paralelismo con la crisis anterior, es posible que los volúmenes en los próximos 18-24 meses bajen. Así, recalca Gil Bayona, no se puede perder el tiempo en prescribir un producto por el que simplemente cambiamos dinero.

Otro elemento fundamental, continúa el responsable de BSH España, es atender a las necesidades y a las demandas de los consumidores a través de un canal nuevo que en el futuro va a jugar un papel fundamental. Me refiero al online. Creo que combinando estos dos tipos de iniciativas tendremos una salida de esta crisis mejor que la que pudimos tener hace unos años.

La entrevista en vídeo a Fernando Gil Bayona, responsable de BSH en España, se puede disfrutar completa en este enlace.

*Otras noticias relacionadas:

–FECE opina sobre la recuperación del comercio de electrodomésticos

*Para más información: www.bsh-group.es / www.sonitron.net

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