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Prescriptores y bloggers internacionales visitarán Hábitat Valencia - Cocina Integral
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Prescriptores y bloggers internacionales visitarán Hábitat Valencia

13/07/2011

Anieme ha invertido cerca de 100.000 euros para invitar a los más importantes prescriptores y bloggers internacionales a la Feria Hábitat Valencia, que tendrá lugar del 20 al 24 de septiembre.

La Asociación Nacional de Industriales y Exportadores de Muebles de España (Anieme), con el apoyo y la colaboración del Icex, coordinará las misiones inversas de prescriptores internacionales que asistirán como invitados a la próxima edición de la feria Hábitat Valencia.

Con un presupuesto total cercano a los 100.000 euros (frente a los 65.000 euros destinados a la invitación de prensa internacional en 2010);, Anieme está cursando las invitaciones a más de 50 medios de comunicación procedentes de 24 países diferentes, todos ellos considerados máximos referentes a nivel mundial dentro del sector hábitat.

Como novedad este año, destaca la incorporación de medios de tres nuevos países, India, Austria y Portugal, y de medios digitales a través de la invitación a la feria de los más destacados bloggers internacionales y prescriptores de tendencias en la red.

Los países seleccionados este año para las misiones inversas de prescriptores son Alemania, Austria, Bélgica, Canadá, Colombia, Dinamarca, Estados Unidos, Emiratos Árabes Unidos, Francia, Hong Kong, India, Israel, Italia, Japón, Jordania, Kazajstán, Líbano, Marruecos, México, Portugal, Rumania, Rusia, Singapur y Ucrania.

Los prescriptores invitados tendrán así la oportunidad de conocer las últimas tendencias de la oferta española de mobiliario y productos del hábitat que se presentarán en la feria, lo que contribuirá, sin duda, a aumentar la proyección internacional de la marca “Mueble de España”.
* Noticias relacionadas: Hábitat Valencia 2011 no incluirá el Salón DIC
* Para más información:www.anieme.com

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