HEMEROTECA
19/10/2017
An extraordinary trade show experience was what Sven-Michael Funck promised visitors to the Schock booth at Area30.
19.10.2107 True to Schock’s marketing claim – Never ordinary. Every day – the company surprised trade fair delegates with an artistic booth concept consisting of stackable boxes inside which the colourful sinks could be displayed to engaging effect.
We wanted our booth design to do three things, explained Sven-Michael Funck, Director of Marketing and Export at Schock: We wanted it to perfectly display the sinks in combination with different worktops, creating the inspiration for different home looks. We wanted it to reflect our position as creative and unconventional thinkers who like to present thought-provoking images. And we wanted it to draw large numbers of visitors to our booth. All three of these goals were achieved with our very well attended booth – we’re very happy with how the trade show went.
Schock unveiled two new colour collections at Area30: the Millennial. Line for selected models in premium Cristadur finish comprises a grey/dark blue/pink trio of shades, imbuing the sinks with a mysterious deep-sea ambience. And for sinks in the Cristalite finish, the premium Golden Line (currently only available in Germany) was developed, consisting of four warm, natural earthy tones with a golden shimmer, offering a look reminiscent of Peruvian desert landscapes. The company picks up on these two worlds in its latest advertising campaign, launched to coincide with Area30.
We have had a very positive reaction from industry associations and product distributors for the two new colour collections and our consumer advertising campaign alike, said Sven-Michael Funck.
* For further information: www.schock.de
