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Medio centenar de firmas españolas, con ANIEME en la feria del mueble de Milán - Cocina Integral
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Medio centenar de firmas españolas, con ANIEME en la feria del mueble de Milán

13/04/2011

La Asociación Nacional de Industriales y Exportadores de Muebles de España (ANIEME) ha organizado, con la ayuda del ICEX, la participación agrupada de 47 empresas españolas en Milán.

Ocupando una superficie superior a los 4.500 m2 de exposición, las empresas españolas presentarán en Milán sus más novedosas colecciones, en las que el diseño y la creatividad, así como la innovación en materiales y acabados proyectan el gran nivel de la oferta española del mueble.

 

Anieme en la feria del mueble de Milán.

Bajo la marca “Mueble de España”, ANIEME ha diseñado un amplio programa de promoción con el objetivo de difundir entre los miles de profesionales que visitarán la feria de Milán la garantía de calidad, diseño y variedad del mueble español.

Entre los instrumentos promocionales diseñados específicamente con motivo de la participación española en Milán destaca la puesta en marcha de la web  www.muebledeespana.com/milano en la que se ofrece información detallada sobre la participación española en esta feria (empresas, ubicaciones de stands, novedades de las firmas presentes, dossier de prensa…etc.).

Asimismo, desde el stand informativo de ANIEME en la feria se atenderá a todo el público profesional interesado en ampliar sus conocimientos sobre el “Mueble de España”. Diversos emailings enviados a los más de 7.500 importadores de la base de datos de ANIEME, así como la difusión de un presskit específico para la prensa internacional que visitará la feria son otros de los elementos que conforman la campaña de promoción llevada a cabo desde la Asociación.

* Otras noticias relacionadas:

– Españoles que irán a la Feria del Mueble en Milán

* Para más información: www.anieme.com

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