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Los nuevos retos del diseño, a debate en Barcelona - Cocina Integral
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Los nuevos retos del diseño, a debate en Barcelona

19/10/2010

Líderes internacionales del diseño más tecnológico y de la innovación social se dan cita en la BCN Design Week, del 18 al 22 de octubre, para descubrir los nuevos retos del diseño.

Bajo el eslogan Facing new Challenges through Design (Afrontando los nuevos retos a través del diseño), esta nueva edición de la BCN Design Week apuesta por dar un nuevo impulso a las mentes creativas y emprendedoras para afrontar con éxito el difícil contexto actual. 
 
Entre los participantes de la BCN Design 2010 destaca la presencia de Steve Rogers (Google), Paul Jeremaes (HP), Surya Vanka (Microsoft Corporation), Prashanth Padmanabhan (SAP), Víctor Grau (MIT), Germán León (Vodafone), Ezio Manzini (Politecnico di Milano), Xavier Costa (Lékué)  y Liz Sanders (Make Tools), y hasta un total de veinte destacados expertos de empresas y entidades líderes en diseño e innovación.  
 
La gestión del diseño, la experiencia de usuario, el diseño y la innovación social, la co-creación o el Mobile Design y la comunicación en entornos urbanos son algunos de los asuntos que se tratarán durante el congreso, en donde se podrán intercambiar experiencias, así como conocer y compartir iniciativas, proyectos y tendencias claves a la hora de explorar nuevas oportunidades de negocio.   
 
El programa incluye también la entrega del Premi Cambra a la Gestión del Diseño 2010, una mesa redonda con design managers, un Circuito Diseño con cerca de 30 estudios que abrirán sus puertas al público, así como diversas actividades paralelas. 

* Para más información: www.barcelonadesignweek.com

 

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