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Los lavavajillas con programa una hora de Balay vienen con un historia de optimismo - Cocina Integral
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Los lavavajillas con programa una hora de Balay vienen con un historia de optimismo

19/01/2017

Balay lanza los lavavajillas con programa una hora, que hacen posible tener la vajilla limpia y seca en ese tiempo. Además, la nueva campaña cuenta la historia con final feliz de Jesús.

La nueva campaña de Balay sobre los lavavajillas con programa una hora tiene como protagonista a Jesús, uno de sus empleados, una historia más común de lo que nos gustaría a todos.

Los lavavajillas con programa una hora de Balay vienen con un historia de optimismo

Por culpa de la crisis, Jesús vio cómo su negocio se vino abajo y tuvo que salir a la calle en busca de empleo. Por suerte, su caso ha tenido un final feliz: después de probar con distintos trabajos de corta duración y de pasar largas temporadas desempleado, ha encontrado una oportunidad en una de las fábricas de Balay.

Este spot de 30”, que se emitirá en las principales cadenas de televisión en enero y febrero, es parte de la nueva campaña de Balay. El spot busca transmitir un mensaje importante: dar la oportunidad a un empleado de edad más avanzada como Jesús es dar la oportunidad a alguien luchador, con experiencia y muchas ganas de hacerlo bien, y es parte de la filosofía que apoyan los consumidores de la marca cuando eligen uno de sus productos.

* Para más información: www.balay.es
 

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