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Los hornos pirolíticos Zanussi, en los medios - Cocina Integral
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Los hornos pirolíticos Zanussi, en los medios

29/02/2008

Zanussi ha lanzado el 22 de febrero y durante todo el mes de marzo, una gran campaña en televisión, Internet, revistas y Postal free para comunicar las ventajas de sus hornos pirolíticos.

La campaña continua teniendo como protagonistas a los personajes animados de la “familia Zanussi”, una línea creativa que la marca inició el año pasado, y que ha sido diseñada bajo los parámetros de una nueva imagen: divertida, innovadora, joven, y donde los electrodomésticos se presentan en clave de humor, reflejando de un estilo de vida alegre en línea con el slogan de la marca “Vive la vida. Vive Zanussi “

La campaña estará presente en todas las cadenas nacionales de TV: TVE1, La 2, Antena 3, Cuatro, Telecinco y La Sexta, en horarios prime time para asegurar el máximo número de GRPs.

Además, la marca continua con la acción en exclusiva de “product placement” en la popular serie “Los Serrano”.

Por su parte, la campaña de televisión contará con el apoyo de la presencia en Revistas y en Internet, medio en el que estará presente en las webs más visitadas y con alta afinidad al público objetivo de Zanussi.

Además, la marca mantiene su apuesta por el formato “postal free”, que introducirá en el circuito a nivel nacional de este soporte en cines, bares, museos, restaurantes, tiendas de moda, universidades etc.

* Para más información: www.zanussi.com.es

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