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Los hornos AEG en el España-Turquía - Cocina Integral
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Los hornos AEG en el España-Turquía

31/03/2009

Los nuevos hornos con cierre Soft de AEG fueron vistos en TVE1 el pasado sábado durante el partido España-Turquía por unos 6,6 millones de espectadores, con un pico de audiencia de 8,1 millones.

La marca estuvo presente durante el partido con dos sobreimpresiones de 7 segundos cada una, además de 2 pases de publicidad de su spot dedicado a su nueva gama de hornos con cierre Soft, que han estado en campaña en televisión durante todo el mes de marzo.

Dicha campaña presentaba el nuevo concepto de carro extraible con cierre Soft con el mismo spot emitido durante el partido, y tuvo presencia en las principales cadenas de televisión nacionales, en pases prime time y series de mayor audiencia, y con la que se han obtenido unos óptimos resultados, tanto en términos de visibilidad de marca y de producto, como en obtención de número de GRP,s.

Estos óptimos resultados se han visto rematados con el gran número de espectadores generados por la retransmisión del partido España-Turquía.

* Para más información:www.aeg.com.es

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