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Lorenzo presenta Dekton en el Cosentino Milán Center - Cocina Integral
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Lorenzo presenta Dekton en el Cosentino Milán Center

04/06/2013

El pasado 29 de mayo Jorge Lorenzo presentó Dekton by Cosentino en el Cosentino Milán Center. Al acto de lanzamiento asistieron 150 clientes italianos de la multinacional española y diversos medios de comunicación.

Grupo Cosentino y el campeón del mundo de MotoGP, Jorge Lorenzo, presentaron el pasado miércoles día 29 de mayo la nueva superficie ultracompacta Dekton by Cosentino en el Cosentino Milán Center. Al acto de lanzamiento del nuevo producto asistieron 150 clientes italianos de la multinacional española y diversos medios de comunicación.

Jorge Lorenzo y Roberto Franceschini, gerente de Cosentino Italia

Jorge Lorenzo y Roberto Franceschini, gerente de Cosentino Italia.

Dekton supone el mayor reto tecnológico y comercial realizado hasta ahora por la compañía Cosentino; es el fruto de más de cinco años de intenso trabajo, una inversión económica de 128 millones de euros y 22.000 horas de investigación. Dekton® by Cosentino es una de las mayores inversiones industriales que se han hecho en España.

Jorge Lorenzo, que lucía su gorra oficial en la que puede verse el logotipo de Dekton, fue el auténtico protagonista de la noche. El piloto, junto a los skaters Danny Galli y Fabio Colombo y el grafitero Verbo (aka Mitja Bombardieri), crearon un divertido espectáculo deportivo y artístico que encantó a todos los presentes.

Dekton by Cosentino es sponsor personal del piloto mallorquín durante la temporada actual del Mundial de MotoGP. La firma de este acuerdo de colaboración se llevó a cabo el pasado mes de marzo en la propia central de Cosentino, ubicada en Cantoria (Almería). Hasta allí se trasladó Jorge Lorenzo que junto a Eduardo Martínez-Cosentino, Director Comercial de Grupo Cosentino, conoció de primera mano las nuevas instalaciones donde se fabricará Dekton.

Durante aquella visita, Jorge Lorenzo afirmó que se sentía muy orgulloso de que Dekton le acompañara en su actual temporada deportiva y afirmó que este nuevo material ha nacido para triunfar. Anoche, durante el evento desarrollado en Milán, el deportista español volvió a mostrar su afecto hacia Dekton y hacia la familia Cosentino.

Cosentino Milán Center, marco donde tuvo lugar la entretenida acción que unió deporte y arte grafitero, cuenta con más de 2.000 m2 de instalaciones, repartidos entre almacén de tablas, oficinas, sala de exposición y sala de formación. El Center, un innovador concepto promovido por la multinacional almeriense desde 2007, está dirigido a todos los profesionales de la arquitectura, la decoración y el sector de la piedra natural. Cosentino Milán Center refuerza la presencia de la multinacional española en Italia, país donde la compañía cuenta con otras dos de estas innovadoras plataformas logísticas de servicio y atención personalizada, ubicadas en Venecia y Cattolica.

* Para más información: www.cosentinogroup.net

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