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LivingKitchen, cada vez más global - Cocina Integral
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LivingKitchen, cada vez más global

17/06/2014

El equipo de Koelnmesse se encuentra actualmente en una gira mundial con el objetivo de generar atención mediática internacional para LivingKitchen, participando en importantes ferias como Rooms Moscú y KBC China.

La idea es adquirir nuevos clientes y establecer contacto directo con los medios de comunicación de la industria. Conocer a los jugadores clave: fabricantes, asociaciones industriales y medios de comunicación locales más influyentes, para comunicar directamente con ellos. La oferta de descuento para inscripciones tempranas (que finaliza el 30 de junio) se está utilizando como una herramienta de marketing, comenta el Project Manager de LivingKitchen Eike Fuchs.

LivingKitchen 2013

Rooms Moscow / MIFS, a finales de mayo de 2014, marcó el comienzo de este viaje de prensa mundial para el presidente y consejero delegado de Koelmesse, Gerald Böse, el Project Manager de LivingKitchen, Eike Fuchs y el responsable de Comunicación de la Imm Cologne y LivingKitchen, Markus Majerus, un equipo que quiere emplear plataformas industriales importantes para difundir LivingKitchen, que se celebrará en paralelo con la Imm Cologne 19-25 enero de 2015. Este evwento ferial fue el inicio perfecto para esta gira de prensa, ya que Koelnmesse coorganiza Rooms Moscow / MIFS, que funciona como un evento satélitede LivingKitchen, Imm Cologne, Interzum y otras ferias de Koelnmesse. Tuvimos discusiones intersectoriales muy positivas y los representantes de los medios más importantes estuvieron presentes, explica con satisfacción Markus Majerus.

Inmediatamente después de la feria de Moscú, Markus Majerus y Eike Fuchs se dirigieron directamente a Shanghai para asistir a KBC China 2014. Una vez más, la atención se centró en la satisfacción de los productores locales y los representantes de los medios. Además de una "tertulia" para los periodistas, tuvieron lugar diversas reuniones con asociaciones clave de la industria de la cocina dispuestas a promover la colaboración por el éxito del evento..

La segunda mitad de la gira mundial LivingKitchen se producirá en otoño, con la adquisición de nuevos clientes de nuevo en la parte más importante de la agenda. Para respaldar estas visitas a los países y las actividades de relaciones públicas convencionales, Koelnmesse produce la denominada Carta de tendencias, un boletín informativo enviado por correo electrónico en alemán, Inglés, chino y ruso, que contiene contenido de tendencias investigado de forma independiente que se puede utilizar de forma gratuita por los periodistas. Este boletín se inició el año pasado como una medida complementaria a los tradicionales comunicados de prensa de Imm Cologne, y recientemente ha sido ajustada para  LivingKitchen.

* Otras noticias relacionadas: Mejoran aún más las perspectivas de LivingKitchen 2015

* Para más información: www.livingkitchen-cologne.com

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