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La primera incursión de LivingKitchen en la CIKB de Shanghai se salda con éxito - Cocina Integral
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La primera incursión de LivingKitchen en la CIKB de Shanghai se salda con éxito


10/12/2013

El concepto europeo de la cocina triunfa en Shanghai, en la International Kitchen and Bathroom Expo (CIKB) 2013, que agrupa todos los segmentos del sector de la cocina bajo el mismo techo.

China está dispuesta a abrazar los conceptos de la cocina moderna, dicen los organizadores de la China International Cocina y Baño Expo (CIKB) 2013. El evento, que finalizó el pasado jueves día 5, presentó modernas e innovadoras ideas de cocina a unos consumidores chinos cada vez más exigentes. La feria china ha contado, por primera vez, con la colaboración de LivingKitchen, que ha dejado una huella significativa en el certamen oriental, y unas 100 marcas de reconocido prestigio nacionales y extranjeras se dieron cita en Shanghai.

La primera incursión de LivingKitchen en la CIKB de Shanghai se salda con éxito

Como uno de los principales puntos de interés y un reclamo para las próximas ediciones de la feria, AMK, la asociación del sector en Alemania, hizo su debut en Shanghai con un escaparate constituido por de varias marcas líderes de la cocina alemana con el apoyo por LivingKitchen .

Una de estas marcas, Schüller, llamó la atención de la audiencia china con su línea Next125. Por su parte, Blanco exhibió su nueva línea de fregaderos de alta calidad. Bosch y Siemens también se presentaron con una impresionante gama de productos de primera calidad: Bosch se centró en su nueva serie de placas de cocina a gas, eléctricas y de inducción estufas, y Siemens trajo a la feria su campana de aspiración lateral de autolimpieza y su cocina a gas de alta eficiencia energética, que causó un gran revuelo en la feria, así como una gama de lavavajillas pequeños pero de gran capacidad. Haier fue otra de las marcas que mostraron sus novedades.

Otro punto a destacar de la CIKB fue el China Kitchen Industry Development Forum, donde representantes gubernamentales, empresas líderes en la cocina, arquitectos, diseñadores y  promotores inmobiliarios participaron activamente en debates sobre la situación y tendencias de la industria de la cocina china, los requisitos de los proyectos de construcción, y los conceptos de diseño y tecnologías innovadoras.

La siguiente CIKB se celebrará del 5 al 7 noviembre de 2014 a la Exposición Universal de Shanghai Center.

* Para más información: en.cikb.com.cn / www.livingkitchen-cologne.com