HEMEROTECA
18/10/2018
The IWF Atlanta is the most important woodworking and furniture manufacturing industry event in the USA. Vauth-Sagel’s attendance was a resounding success.
18.10.2018 With more than 1,200 visitors, double the number of people showed their interest in the Vauth-Sagel stand this year. Customers, partners and journalists were particularly interested in the waste separation systems from the VS Envi range, which are now also available in standard US sizes. Another highlight was the innovative corner cabinet solution Cornerstone Maxx developed by the owner-managed company Vauth-Sagel, which turns the interior of kitchen corner cabinets into usable space as effectively and comfortably as never before.
Reinvented Vauth-Sagel revealed in Atlanta
For the young, dynamic team headed by Heinz-Otto Sagel that is responsible for the American market, this was the best IWF ever. We were able to present more innovations that ever before at the trade show, which gave us plenty to talk about. This has paid off: our stand attracted an unusually high number of visitors on all days of the trade show: With around 1,200 visitors, the Vauth-Sagel team in Atlanta managed to achieve a new IWF record. Besides business partners and customers, many journalists and other trade show visitors voiced their enthusiasm for Vauth-Sagel’s new display. With our new corporate identity, we have made the brand stronger. We consistently implemented our strict brand management at the IWF 2018.
Products adapted to the US market
One of the products the display in Atlanta focused on was the waste separation system VS Envi. The range, which perfectly adapts to the individual situation in each household thanks to its modular concept, is now available for the first time is standard US sizes. Besides the VS Envi Toolbox, a new addition to the system, and the new steel-finish design Planero shelves, the main focus was also on another product: Cornerstone Maxx redefines fitted kitchen corner cabinets.
The innovative solution had already been launched in the US at the Kbis in January 2018. The huge interest shown in Atlanta proved that with Cornerstone Maxx, Vauth-Sagel has developed a product that meets the zeitgeist 100 per cent. Optimum use of space and customisable systems that make everyday life easier – these aspects are also being talked about in the USA, says Heinz-Otto Sagel. The fact that we offer solutions in this respect that are appreciated all over the world shows us that we are on the right path. And our success at the Atlanta trade show only confirms this further.
* For further information: www.vauth-sagel.com
