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Inside Biesse, un showroom sin fronteras para el negocio global - Cocina Integral
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Inside Biesse, un showroom sin fronteras para el negocio global


20/10/2015

En su feria interna Inside 2015, Biesse mostró su tecnología en su sede de Pesaro, del 15 al 17 de octubre.

Tecnología para ser mostrada, palpada, experimentada, contacto inmediato con la innovación: en los 18.000 m2 de los shorooms de Biesse de todo el mundo, un espacio sin fronteras, 7.000 demostraciones en vivo tienen lugar cada año, en más de 30 eventos Made in Biesse. Inside, en la sede de Pesaro (Italia) de la firma, es uno de elos, que atrae cada año a miles de visitantes, entre potenciales clientes y empresas que ya han escogido a Biesse para realizar sus negocios.

Biesse Ibérica

En esta edición de Inside el lema principal es Think4ward. Federico Broccoli, director del Área Comercial de la división Madera/Ventas, habló del gran esfuerzo de Biesse hacia la revolución 4.0 y su nueva estrategia de negocio. 4.0 no es para nosotros sólo un número representativo de lo que se llama la nueva revolución reindustrial, sino un verdadero compromiso que tomamos para ofrecer a nuestros clientes las tecnología 4.0 Ready, ya que ahora más que nunca se impone la necesidad de mantener la competitividad en un mercado cada vez más global con un gran nivel de eficiencia.

Creemos realmente en este proceso industrial imparable, continúa Broccoli, y estamos inviertiendo en recursos humanos para darlo a conocer cada vez más a nuestros clientes, también a las empresas medianas y pequeñas, para guiarlos en la cultura de la automatización con los profesionales más caulificados.

Explica Raphaël Prati, director de Marketing: Nuestros showroms son un punto de partida para descubrir nuevos desarrollos y sentir lo que estos pueden ofrecer. La tecnología que transforma proyectos en un gran producto terminado se expresa plenamente en el bLab, el laboratorio de ideas que caracteriza la presencia de Biesse en ferias internacionales, y este año formará parte permente del showroom. Un área de 140 metros cuadrados está dedicada íntegramente a demostración de software con nueve ubicaciones fijas y una exposición de productos terminados debido a la excelencia de nuestros clientes.

Esta es la esencia del lema Think4ward, anticiparse a los cambios, no sólo para hacerlos posibles, sino también eficientes y con los mejores resultados. La filosofía de Biesse se basa en el punto de encuentro entre la creatividad, el rigor, la inspiración y la innovación, parsa crear soluciones tecnológicas innovadoras.

* Para más información: www.biesse.es