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Indesit, con la Liga de Campeones de Voleibol - Cocina Integral
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Indesit, con la Liga de Campeones de Voleibol

09/01/2009

Tras siete temporadas consecutivas patrocinando la Liga de Campeones de Voleibol, Indesit ha confirmado la continuidad en su línea de apoyo al campeonato -masculino y femenino- durante la presente temporada 2008-2009.

Uno de los principales motivos que han llevado a Indesit a renovar su patrocinio  con el voleibol español es el hecho de que el consumidor al que se dirige la marca está altamente  identificado con una forma de vivir y de pensar estrechamente asociada al deporte. De hecho, el deporte ha inspirado a Indesit en la búsqueda de soluciones tecnológicas específicas como, por ejemplo, programas para lavar zapatillas de deporte y ropa deportiva, así como espacios modulares en los frigoríficos que facilitan el almacenamiento de diferentes tipos de envases de bebidas.

Estamos encantados de estar presentes una temporada más en un deporte como el voleibol donde equipos españoles cosechan importantes éxitos, comenta Jose Rodríguez, responsable de comunicación de Indesit Company en España, y añade este patrocinio es muy importante para nosotros porque el voleibol es un deporte alineado con los valores que la marca Indesit pretende representar para el consumidor final: juventud, dinamismo, implicación, frescura.

* Para más información: www.indesit.es

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