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Indesit Company estrena nueva web - Cocina Integral
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Indesit Company estrena nueva web

25/08/2009

La nueva website del fabricante de electrodomésticos da prioridad a la facilidad de uso, la interactividad y a las nuevas herramientas de comunicación.

Indesit Company ha renovado completamente su página web, en diseño y contenidos. Entre los nuevos y instrumentos que ofrece la nueva website destacan las noticias en tiempo real, la accesibilidad a precios de las acciones y canales RSS, una nueva sección para descargar imágenes y documentos, un calendario de eventos en el área para los medios de comunicación y en el área para inversores, nuevas y enriquecidas secciones para proveedores, gobierno corporativo y responsabilidad social, un portal de reclutamiento, una versión para móvil, etc.
 
Según Marco Rota, Director de Marketing de Marca de Indesit Company, “la nueva página habla un lenguaje similar al de los productos y el sitio mantiene constantemente imágenes de los productos a la vista con el objetivo de comunicar los valores del Grupo. Rápido y fácil para navegar por él, el portal es rico en información y nuevas características que permiten mantener un contacto más cercano con todos los públicos de la empresa, cada uno de los cuales posee un área específica dentro del portal”.
 
El nuevo portal ha sido diseñado para ser usado a través de los dispositivos móviles (mediante el link www.indesitcompany.mobi) como teléfonos móviles, palm-tops, blackberries y mini-Pcs, haciendo posible recibir noticias a tiempo real tanto a los periodistas como a la comunidad empresarial.

* Para más información: www.indesitcompany.com

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