Imm Cologne presents Pure Editions

At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.   

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. Pure Editions brings them together on the basis of their innovative character whilst simultaneously highlighting their uniqueness. Therefore, only one guideline has been specified for the design of these brands’ presentations: openness. At visual level the booths, which will occupy spaces of between 50 and approx. 150 m² and be individually designed by the exhibitors, will be kept open and accessible. Otherwise, there are no other restrictions on the creativity of the design avant-gardists invited by the imm cologne. Exhibition designer and Creative Director of the imm cologne Dick Spierenburg, the man behind the concept and face of Pure Village, is confident that Pure Editions will yield some highly emotional scenographies: “Pure Editions caters to the urge to create something out of the ordinary that has always been a mark of leading design-oriented companies. This space won’t just be inspiring, it will be a showcase for visions.”  

The concept behind the new format allows for the presentation of visionary collections with creative products, innovative materials and new applications. Statements on trend-setting interior design themes are also to be shown here. But according to Dick Spierenburg, the focus need not be exclusively on new products: “There is no reason why products that broke new ground a long time ago and are now valued as classics shouldn’t be compatible with the Pure Editions concept as well. First and foremost, it’s not so much ‘new’ products we’re interested in as ‘novel’ products. All brands that explore these themes and are used to staging top-class presentations are welcome to join us in the Pure Editions hall.”  

In addition, Pure Editions will also provide a permanent home for the fabric producers who present their products in Cologne every two years and, with their combined presence under the Pure Textile brand, have become an integral part of the imm cologne. They depict the wide variety of high-end decorative fabrics that are becoming increasingly important for the interior design context that exclusive furniture is embedded in. From 2013, top brands Christian Fischbacher, Création Baumann, JAB Anstoetz, Kinnasand, Nya Nordiska, Sahco, Chivasso, Wellmann and Zimmer + Rohde will be occupying approximately one quarter of Hall 3.2 with booths grouped around a space-defining central axis.   

* For Further information: www.imm-cologne.com