HEMEROTECA
26/04/2016
10 months before of the start of the exhibition duo, 80% of the exhibition area is already hired. Also, some attractive iniciatives will increase business opportunities.
The last exhibition duo, LivingInteriors and Imm Cologne, ended about two months ago, with significant increase in internationals visitors, and very satisfied exhibitors. Now, the look is directed to the future: for Imm Cologne 2017, which will be accompanied again by LivingKitchen, the international event dedicated to the kitchen, the organizers plan to continue the path of success and make this event more attractive.
Over the years, Imm Cologne has been confirmed as the international business platform in the furniture and decoration sector. The continued success of the largest store in the world of furniture and decoration sector, as Imm Cologne is also called, is also due, along to the extraordinary business opportunities offered, to other factors, for instance the fact that at the fair you can see the trends in the sector for the future. In 2016 they showed, for example, in the special installation Smart Home, the possibilities offered by computer at home, arousing great interest in the media, specialized audiences and consumers.
This combination of lifestyle and business events generates at Imm Cologne a continuous growing, and this trend will continue in 2017 when this leading fair will be held for the fourth time jointly with LivingKitchen: now, 10 months before it is held, more than 80% of the exhibition space available is already hired. Along with many national and international exhibitors, there is also some new exhibitors. In this sense, we are receiving important extension requests by exhibitors from Italy, underscoring the importance of imm cologne as a business platform, said Arne Petersen, Vice President Trade Fair Management Koelnmesse.
In addition, they are planning various interesting initiatives: places specific meeting for particular topics that encourage communication between businesses and customers, and the most visionary subjects not only be presented in pavilions dedicated to design but also in those in which traditionally juvenile habitat solutions are presented.The organizers also have an eye on the Pure segments. All these measures have one goal: to further strengthen Imm Cologne on his way to a comprehensive exhibition of furniture and decoration.
And all this undoubtedly also in the public interest. For the visitors, with LivingKitchen, Imm Cologne had already become a must have. Here they are established business contacts with all major partners in the world. Through the dedication of the fair parallel to final customers, companies remain in the wave of market dynamics and may encompass its offerings to the demand of the moment. And thanks to the promotion objectives carried out abroad, the organizers of the fair have for the next event the participation of even more visitors, promoters and international architects.
* For further information: www.imm-cologne.com / www.livingkitchen-cologne.com
