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Hisense, en el amistoso de fútbol España-Sudáfrica - Cocina Integral
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Hisense, en el amistoso de fútbol España-Sudáfrica

22/11/2013

Hisense estuvo presente el pasado martes 19 de septiembre en el partido amistoso entre la selección de Sudáfrica y España, que se disputó en el estadio Soccer City de la ciudad de Johannesburgo.

Hisense no quiso perderse dicho encuentro, y por ello insertó publicidad de la compañía (logo y slogan) en el espacio conocido como U Televisiva, a pie de campo, lo que permitió que la marca fuera vista en todos los países del mundo. Sólo en España, el partido se llevó la palma de la audiencia en la noche del martes, con un share del 23,6%.

Para la multinacional china este tipo de acciones publicitarias son muy importantes, y más teniendo en cuenta que tanto Sudafrica como España son considerados mercados de alta proyección, dentro de los intereses de la compañía en el ámbito internacional.

* Para más información: www.hisenseiberia.com