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Hábitat Valencia habla con la distribución - Cocina Integral
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Hábitat Valencia habla con la distribución

06/07/2010

Feria Hábitat Valencia ha celebrado una jornada para la Gran Distribución y Grupos de Compra, enmarcada en la serie de Jornadas con Expertos, dirigidas a todos los colectivos implicados en el mundo del hábitat.

En este caso, la convocatoria se ha centrado en Las claves de la distribución experiencial y ha abordado estrategias y tácticas de gestión de la experiencia  en el canal de distribución junto con los analistas de mercado de AIDIMA: Vicente Sales, Javier Iborra y Sol Velasco.

A la jornada han asistido empresas líderes en fabricación y distribución de mobiliario, como Promobil, Kibuc, Home Design, Circulo Mobiliario, Monpol, Intermobil, Spazzio Home, Europa Muebles, Pikolín, Gamamobel, Koo-Ardi y Grupo Rey. En ella se ha planteado la identificación y propuesta de soluciones ante la problemática actual en la distribución de mobiliario.

Asimismo el encuentro ha servido como foro de reflexión y análisis en la búsqueda de razones para argumentar el por qué el consumidor final antepone la compra de otras categorías a la de cualquier categoría de mueble.

Desde AIDIMA se ha hecho hincapié en la importancia de concienciar a todos los presentes de la necesidad de que el punto de venta no debe centrarse exclusivamente en la compra y servicio, debe ser capaz de ofrecer entretenimiento y aprendizaje al consumidor, es lo que sus técnicos de AIDIMA denominan generación de experiencias para el consumidor.

* Noticias relacionadas:
Hábitat Valencia, de promoción en Casablanca
Talleres de cocina en Hábitat Valencia

* Para más información: http://habitat.feriavalencia.com

 

 

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