HEMEROTECA
05/04/2017
Individuality is the common denominator that links the different trends in modern home furnishing. Grass movement systems are an ideal choice in this situation.
A typical example is Nova Pro Scala, the drawer with individual configuration options, which was one of last years success drivers and will again be popular at Interzum. However, the main focus of this years presentation at Interzum remains a secret. But one thing is certain: in the setting of its unusual new exhibition stand, Grass will present exciting new products that are sure to be popular.
The Interzum exhibition takes place in Cologne from 16 to 19 May. The exhibition is the worlds leading trade exhibition for furniture makers and for interiors, and this year again new developments will follow one main theme: individuality. In addition to good functionality, furniture and interiors nowadays must also be capable of expressing a users personality. For a long time, the movement systems produced by Grass have been designed exactly for this specific purpose. With its elegante and convenient drawer systems, Grass offers furniture manufacturers the opportunity to design flexible products which continue the external character of the furniture on the inside and, at the same time, offer outstanding movement comfort. Grass sees its role as a partner of the industry – and can also adapt its solutions to special customer requirements.
At Interzum, Grass will present a cross-section of its elegant/functional product portfolio, with individualisation being the key focus. For example, Nova Pro Scala, the product that was the main driver of last years success, is included in the versatile, adaptable design lists. In addition to Nova Pro Scala, there will also be other highlights at Interzum: We have a wealth of new products – from dividing systems and new designs for hinges and flaps, through to additional individualisation options for existing products, says Andreas Marosch, Head of Marketing at Grass. Both the completely newly developed exhibition stand and the product portfolio on display reflect what Grass stands for: design, the option to individualise products, functionality and quality – these are all characteristics for which the company has been setting standards since its formation almost 70 years ago.
Visitors to Interzum will be able to visit Grass and discover the systems unique selling points at stand E20/E21 in Hall 7.1.
* For further information: www.grass.at
