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Gran éxito de la campaña de Grohe en Facebook - Cocina Integral
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Gran éxito de la campaña de Grohe en Facebook

28/06/2010

Desde su red social, los usuarios de Grohe comparten experiencias, ofrecen recomendaciones y explican las ventajas de la colección Grohe Rainshower Icon.

A finales de abril, Grohe lanzó una página en Facebook para implicar a los internautas y animarles a convertirse en embajadores de sus duchas, en concreto, de su innovadora Grohe Rainshower Icon Collection.

La idea consistió en invitar a los internautas a entrar en la página de Facebook de Grohe y explicar de forma breve por qué querían convertirse en embajadores de este producto. La respuesta ha excedido todas las expectativas, con más de 7.000 usuarios que han solicitado convertirse en embajadores de estas duchas.

Dado el gran éxito de la campaña, Grohe ha decidido duplicar el número de plazas, pasando de las 1.000 iniciales a 2.000. Todos los nuevos embajadores han recibido enseguida una ducha de Grohe Rainshower Icon Collection y los comentarios positivos en Facebook no se han hecho esperar.
 
Los países con mayor número de admiradores son India (3,600);, Alemania (3,500);, Austria (1,900);, Sudáfrica (1,200); y Australia (1,000); a los que se suma una lista de países que también registra una subida estable del número de entusiastas de las duchas Grohe.

* Para más información: www.facebook.com/grohe.showers

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