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Gran campaña de Fagor en medios masivos - Cocina Integral
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Gran campaña de Fagor en medios masivos

04/06/2013

El spot de Fagor, que apareció el 20 de mayo, estará presente en prácticamente todas las cadenas de televisión durante ocho semanas. La campaña de publicidad online se mantendrá hasta mediados de septiembre.

Fagor Electrodomésticos acaba de presentar su Compromiso Fagor 10 años: un compromiso de reposición de producto si dura menos de 10 años. Para darlo a conocer, ha puesto en marcha una gran campaña en medios de comunicación bajo el eslogan: Compromiso Fagor 10 años, o te damos uno nuevo.

Compromiso Fagor 10 años

La nueva campaña tuvo su primera aparición en televisión el 20 de mayo y permanecerá en las pantallas durante 8 semanas. El spot (que se puede visualizar aquí) se emite en prácticamente todas las cadenas de televisión: Antena 3, Cuatro, La Sexta, Neox, Nitro, La Siete, La Nueve, Nova, Divinity, Energy, La Sexta3, Xplora y, además, una versión en catalán en TV3. Con una presión de casi 2.000 GRPs, tiene previsto alcanzar al 93,7% de su target, con una media de 17 oportunidades de impactar en cada individuo.

La publicidad online se mantendrá hasta mediados de septiembre y está centrada en una campaña de Google Adwords, spots prerroll en Youtube, y presencia en los principales comparadores de producto con un formato de video in banner. En total, se han contratado 20 millones de impresiones online para el periodo de la promoción.

Con esta gran campaña, Fagor Electrodomésticos quiere maximizar el conocimiento de Compromiso Fagor 10 años, que pone de manifiesto la calidad de los productos de la marca.

* Para más información: www.fagor.com / www.compromiso10fagor.es

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