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Gran campaña de comunicación de Zanussi - Cocina Integral
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Gran campaña de comunicación de Zanussi

15/09/2008

El pasado 18 de agosto, Zanussi puso en marcha una gran campaña de comunicación en TV para promocionar sus nuevos modelos de lavadora de siete y ocho kilos de capacidad y con función de planchado fácil.

La nueva campaña televisiva de Zanussi estará activa durante los meses de agosto y septiembre en las principales cadenas nacionales de televisión, páginas web líderes de audiencia y revistas.

El spot televisivo, protagonizado por uno de los personajes de animación de la ya conocida familia Zanussi, destaca la ventaja diferencial de estas lavadoras: olvídate de la plancha. Es emitido en las cadenas TVE1, La 2, Cuatro, La Sexta, Telecinco y Antena 3, en los horarios de programas y series de mayor audiencia, para asegurar el máximo número de GRP’s.

Además, y como refuerzo a la campaña,. Zanussi ha puesto en marcha una promoción paralela mediante la que el usuario final puede adquirir un modelo de lavadora junto a otro de secadora, ambas de 7 Kg, a un precio realmente ventajoso.

*Para más información: www.zanussi.es

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