Good atmosphere and intense discussions at ZOW

Clarion Events Deutschland delivers a positive summary of ZOW. The 22nd edition of the event came to an end in Bad Salzuflen on 19 February 2016.

Some 6,600 trade visitors came to East Westphalia-Lippe (OWL) over the past few days to find out about relevant innovations and developments at the supplier show for the furniture and interior fittings industry. A good one-quarter of these guests made their way to the event from outside Germany – in particular from the Netherlands, Poland, the Czech Republic and Belgium. From day one of the event, they created a good mood among the 263 exhibiting companies who were extremely satisfied with the quality of the visitors as well as with regard to the subject-related discussions conducted there. The positive response from the exhibitors and visitors has shown us that ZOW has a future in the furniture cluster East Westphalia-Lippe (OWL), states Senior Project Consultant Udo Traeger.

A total of 263 exhibitors from 27 countries demonstrated once again in impressive fashion the capability and innovative strength of the sector: They showcased a representative mix of all product groups in Halls 20, 21 and 22-1, ranging from semi-finished goods, lighting and pull-out systems to materials, surfaces and fittings through to paints and varnishes, chemical products and services. Foreign suppliers accounted for around 40 per cent of the exhibiting companies, with the majority coming from Italy, Poland, Austria and Denmark. The various special display areas did not only provide the exhibitors with the ideal space to present new ideas to the trade visitors but also with the opportunity to inform them about the latest technologies in the adjacent Speakers@¬# Corner or in the new lecture forum

Moreover, a total of 40 newcomers participated in this year@¬#s trade show, for instance a 3D printing factory which demonstrated the advantages of small-scale serial production now made possible by this technology. Or a member of the leading edge cluster BioEconomy showcasing biomaterials for application in the future industry.

A high degree of quality among the visitors and constructive talks
The atmosphere at the event was shaped by networking and business – the majority of the exhibitors were impressed by the technical know-how and the decision-making abilities of the visitors, and were also satisfied with the number of enquiries from potential business partners. Once again, ZOW proved to be a huge success for us, says Frank Meyrahn, Director of the company Neelsen GmbH based in Bünde. As every year, we conducted a large number of interesting discussions and are entirely satisfied.

The same applies to the company Weißenbach, a manufacturer of fittings, on behalf of which salesman Frank Schorege states: ZOW went really well for us again. Unlike in previous years, many visitors came to our stand right from the first day of the show and we succeeded in establishing some very promising business contacts. I am convinced that some of the talks held during the fair will result in business after the show – as a result of this, therefore, ZOW was a complete success for us.

Frank Huntebrinker of Deutsche Arturo Salice GmbH and Oliver Hunger of Hunger Möbelproduktions GmbH also provide a glowing report on the fair. The trade show went extremely well in every respect for us from Salice, remarks Frank Huntebrinker. The entire spectrum of the furniture industry was represented at ZOW and we were able to conclude two very good business deals. And We are also very satisfied and will come again, states Oliver Hunger. Not only was the stand worthwhile but also our contribution to the igeL exhibition space – after all, this year@¬#s presentation of the Lightweight Construction Association Interessengemeinschaft Leichtbau e.V. (igeL) has been the best to date.

* For further information: www.zow.de