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Furniture China 2014: los expositores españoles vuelven a Shanghai - Cocina Integral
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Furniture China 2014: los expositores españoles vuelven a Shanghai


22/07/2014

La industria del mueble español estará representada por un grupo de ocho empresas expositoras en la edición 2014 de Furniture China (Shanghai), del 10 al 14 de septiembre, con el apoyo de ANIEME y del ICEX.

No es de extrañar que China siga siendo uno de los principales objetivos de las empresas occidentales orientadas a la exportación. La urbanización, una clase media acomodada en aumento y una nueva generación de sofisticados consumidores jóvenes están impulsando al país hacia un modelo de consumo de productos de decoración de alta gama. Según un informe de McKinsey&Company, 200 millones de personas entrarán a formar parte de la clase media en China en 2016, uniéndose a los 300 millones que lo han hecho en los pasados 30 años.

Anieme en Furniture China 2014

En una reciente investigación de mercado, el CSIL, el Centro Italiano de Estudios Industriales, informó que el consumo de muebles alcanzó 418.000 millones de dólares en 2012, con casi el 50% de esta cuota de mercado en Asia (China, Japón, India, el sudeste asiático) y sólo el 25% en Europa y el 20% en América.

Así, ya en su 20 aniversario, Furniture China representa una de las mejores maneras para que las marcas españolas entren en el mercado y establezcan relaciones comerciales con los profesionales locales. El grupo de ocho empresas españolas, con el apoyo de ANIEME (Asociación Nacional Española de Fabricantes de Muebles y Exportadores) y el ICEX, el Instituto Español de Comercio Exterior, será una de las presencias más destacadas en el pabellón internacional W1, junto con otros países de Europa  (Francia, Bélgica, Italia, Dinamarca, Portugal, etc.) y América.

* Para más información: www.anieme.es