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Formica cumple 100 años - Cocina Integral
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Formica cumple 100 años

16/01/2013

Formica Group, el inventor del laminado, celebra su primer siglo de vida inicia en 2013 una celebración global de la marca Formica y su impacto en el pasado, presente y futuro del diseño.

Hace 100 años que los productos de la marca Formica tocan cada aspecto de nuestras vidas, todos los días, al revestir millones de espacios en los que nos reunimos, trabajamos, aprendemos, hacemos compras, comemos y jugamos, dijo Mark Adamson, ex CEO de Formica Group y actual CEO de Fletcher Building, propietaria de la compañía. El mundo ha madurado con el laminado de la marca Formica y nos complacerá seguir revistiendo millones de superficies más en las próximas generaciones.

Formica Forever

Formica Group se ha asociado a los consultores en diseño de fama mundial Pentagram para crear una campaña de aniversario atractiva para su marca icónica Formica, que incluirá los logotipos Formica Forever así como elementos de marca complementarios para ser utilizados a lo largo del año 2013, como una Colección de Aniversario Formica, con 12 diseños gráficos nuevos basados en la marca y su historia que se presentará en Europa en marzo de 2013; y el libro Formica Forever, que celebra 100 años de historia, diseño, impacto cultural y expansión comercial, y que estará disponible a mediados de 2013

Todas estas acciones conmemorativas son un homenaje a la construcción de una marca icónica, señaló Paul Zuckerman, presidente de la división de Laminados y Paneles de Fletcher Building, que incluye a Formica Group. Al cumplir la marca 100 años, contamos con un siglo de invención, fuerza comercial y logros. Es una gran historia.  

* Para más información: www.formica.es

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