Feria Hábitat Valencia calls on National Design Prize winners to style exhibition space

Foremost exponents of the best of Spanish design team up with trade fair to style Design area at upcoming edition. Two highly regarded professionals, Pepe Cosín and Juan Mellen come on board to help co-ordinate project.

The directors of these companies met with Feria Hábitat Valencia team, headed by the fair’s president, José Blasco, as a working party where, on the back of their experience and knowledge of the industry, they offered extremely interesting ideas and suggestions regarding exhibiting at the trade fair in its broadest sense – from the styling of the pavilions to inviting buyers and priority markets. They also gave suggestions regarding the parallel events.

There were also two highly regarded professionals on the Feria Hábitat Valencia team: interior designer Pepe Cosín and Juan Mellen, director of the Spanish Design Companies Association, RED-AEDE. As they explained, “what we want to do with this working party and with the involvement of the National Design Prize winners is create a joint project that everyone can feel a part of.” In their view this is “a profound change in the concept of what the fair is about, so we will be supporting all Spanish companies where design is part of the structure of their business DNA.”

The president of Feria Hábitat Valencia, for his part, maintains that “We know that the way forward, if we want to create value, is to boost our investment in design and this is why we will be supporting these companies with an entirely business centred project tailored to their needs.”

Following the meeting the business leaders went off to see the new location of Feria Hábitat Valencia’s Design zone for themselves – pavilions 3 and 4 on level 2 of Feria Valencia – where they continued to share ideas.