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Federmueble apuesta por la internacionalización - Cocina Integral
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Federmueble apuesta por la internacionalización


28/06/2012


La Federación Española de Empresarios e Industriales del Mueble (FEDERMUEBLE) celebró ayer una reunión en la que se debatió sobre la necesidad de abordar nuevos mercados de forma individual o a través de alianzas empresariales.

La Federación Española de Empresarios e Industriales del Mueble celebró ayer en Madrid su Asamblea General anual, con la presencia de dirigentes empresariales de asociaciones y federaciones territoriales y subsectoriales de la industria española del mueble en el primer año de José Blasco como nuevo Presidente de la Federación.

Federmueble.

En ella se debatió sobre la necesidad de abordar nuevos mercados de forma individual o a través de alianzas empresariales que faciliten los procesos de internacionalización en el sector y se insistió en que, en momentos como el actual, la exportación es fundamental para que las empresas no pierdan el tren de la competitividad.

En ese sentido se hizo hincapié en la importancia del mercado del contract, que incluye servicios y productos para el equipamiento integral de construcciones de uso colectivo y establecimientos hoteleros, convirtiéndose en una vía de diversificación de negocio de las empresas del mueble.

En un momento delicado como el que atraviesa actualmente el mueble, se insistió en la urgencia de adoptar un nuevo modelo de negocio en el que sean los propios fabricantes españoles de muebles quienes definan la estrategia conjunta ante las administraciones, organismos del Estado, diferentes estamentos y profesionales que integran el sector del hábitat y el mueble en España.

Durante la Asamblea, el Presidente de Federmueble, José Blasco, destacó los principales logros de la Federación en el año 2011, entre los que figuran, la alianza de cooperación con la patronal italiana Federlegno-Arredo con el objetivo de posicionar al mueble español y europeo en el lugar que le corresponde en el mercado mundial por su apuesta por la calidad y el diseño.

Así como la creación del Foro Empresarial del Hábitat formado por empresas punteras del sector cuyo objetivo es formar una voz única para alcanzar las reivindicaciones del sector, de modo que se posicione a la industria del mueble ante los diferentes estamentos de la sociedad para que sea un sector visible a la misma y tenido en cuenta a la hora de tomar decisiones de todo ámbito.

Además se insistió en la importancia de las Ferias como herramienta clave para el sector y concretamente de la Feria Hábitat Valencia como instrumento de negocio para los fabricantes de muebles del país; ofreciendo a las empresas una proyección internacional que por otra vía resultaría difícil de conseguir.

* Para más información: www.federmueble.org