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Fagor renueva su web - Cocina Integral
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Fagor renueva su web


02/06/2009

La nueva web de Fagor integra una zona interactiva donde el internauta puede encontrar expertos en nutrición, cocina, electrodomésticos y técnicos online. La salud, el bienestar y la seguridad son otros de los contenidos claves de la nueva web.

Con la renovación de su web, Fagor quiere conseguir que los usuarios accedan más fácil y que puedan interactuar con la marca, que les permita acercarse y sentirse atendidos de forma personalizada.

Así, por ejemplo, gracias al técnico on line de Fagor, el usuario puede realizar un autodiagnóstico de su electrodoméstico, antes de dejar el aviso al servicio técnico en la propia web. Por otro lado, la sección de atención al cliente, resuelve cualquier duda y permite enviar sugerencias. Paralelamente, el experto en electrodomésticos es el encargado de ayudar al usuario a elegir cuál es el producto que más le conviene en función de sus necesidades. A través del cocinero online, encontrar una receta para cada día es pan comido y la experta en nutrición ayuda al interesado a alimentarse mejor y más sano.

Además, Fagor ha colocado en su web un acceso directo a todo el catálogo de productos Fagor, siempre presente y accesible durante toda la navegación de la web a través de un menú desplegado en la parte izquierda de la página. De esta forma, los visitantes pueden obtener información completa y actualizada de cada uno de los productos de la marca con un acceso más fácil y rápido.

El nuevo diseño, en tonos verdes, armoniza con los colores utilizados en los últimos catálogos de producto de la compañía. Paralelamente, aspectos propios de su nuevo posicionamiento como son el bienestar, la seguridad y la salud, están presentes en cada una de las secciones.

Elena Goirizelaia, Brand Manager de Fagor afirma: recibimos más de 100.000 visitas al mes, de las cuales una gran parte accede a la zona de productos y servicios. Gracias al diseño y los nuevos contenidos incorporados a la página web, queremos cuidar del consumidor y ponérselo todo más accesible, ofreciéndole un servicio completo.

* Para más información: www.fagor.com