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Fagor nombra a Marta Lucas nueva directora de marketing y comunicación
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Fagor Electrodoméstico tiene una nueva directora de marketing y comunicación

15/03/2021

Marta Lucas Fagor Electrodoméstico

Fagor Electrodoméstico anuncia la incorporación de Marta Lucas como nueva directora de marketing y comunicación. Desde su nuevo cargo, Lucas se encargará de las campañas de la marca en Iberia. Además, pasa a formar parte del equipo directivo de la compañía. Así, se une a Vicente Sánchez, Director General; Victor Artieda, Director Comercial; Pedro Rodríguez, Director de Poducto; Rubén Maroto, Responsable de Logística; y Ana Leal, Directora Financiera.

Marta Lucas, nueva directora de marketing y comunicación

La nueva directora de marketing y comunicación es Licenciada en Publicidad y Relaciones Públicas por la Universidad de Navarra. También ha finalizado estudios de Dirección de Marketing por la EAE Business School. Su primer contacto con el mundo laboral fue en la agencia de publicidad DDB. Posteriormente, cambió el rumbo de su carrera para centrarse en el ámbito de la comunicación digital en las agencias 101 y VCCP.

En 2012, daba el salto al mundo empresarial incorporándose al departamento de marketing de Walt Disney Company. El último proyecto laboral en el que ha participado, antes de su nombramiento en Fagor Electrodomésticos, fue en la división española del Grupo Electrolux. Concretamente, desempeñó durante más de cinco años las tareas de Marketing Care y Communication Manager.

El director general de Fagor Electrodoméstico, Vicente Sánchez, asegura: en Fagor Electrodoméstico seguimos creciendo y queremos seguir trayendo talento. El área de marketing es un pilar fundamental de crecimiento para seguir dando a conocer nuestros electrodomésticos y las principales novedades a nuestros públicos.

Tras el nombramiento, Marta Lucas pasa a ser parte de Fagor Electrodoméstico, una marca con más de 75 años de historia. Desde su nuevo cargo será la responsable de las campañas de marketing y comunicación de la marca en España y Portugal. Cabe añadir, también, que entre las acciones más recientes de la compañía figura el acuerdo de patrocinio con el Atlético de Madrid Femenino.

*Para más información: fagorelectrodomestico.com

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