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Encuentro B2B de ANIEME con agentes y decoradores franceses en París - Cocina Integral
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Encuentro B2B de ANIEME con agentes y decoradores franceses en París


14/11/2018

El Encuentro B2B ANIEME, entre agentes comerciales y prescriptores de Francia y empresas españolas del sector del mueble, se celebra hoy, martes 13 de noviembre, en París.

14.11.2018 Siete empresas procedentes de Barcelona, Madrid, Murcia, Zaragoza y Valencia dedicadas a la fabricación de mueble de hogar e instalaciones han viajado hasta París, en el Encuentro B2B ANIEME, acompañadas de personal técnico de la compañía, para participar en una acción con el objetivo de crear y/o renovar una red comercial para distribuir sus productos en Francia.

Francia, mercado natural del mueble español, ocupa el primer puesto del ránking de destinos de Mueble de España, si bien su crecimiento de 6% durante el primer semestre de este año refleja que, pese a su madurez, todavía permite que los fabricantes españoles con presencia en el mercado aumenten sus ventas, así como la incorporación de nueva oferta de la mano de empresas con producto adecuado a la demanda francesa.

Camino a Casa, Carabassi, Koo International, Plm Design, Manuel Larraga, Moradillo y Zardá son las empresas españolas del mueble participantes en esta actividad de promoción organizada por ANIEME. La cita con los agentes y decoradores franceses es hoy martes 13 de noviembre, en el Centro de Conferencias Capital 8 en París.

Cifras de exportaciones a Francia

Durante el primer semestre 2018 España exportó mobiliario a Francia por valor de 288,4 millones de euros, lo que supone un aumento de 6% con respecto al mismo periodo del ejercicio anterior. Así, la actual coyuntura económica brinda la oportunidad a las empresas españolas de aprovechar este dinamismo comercial para potenciar su presencia en el mercado mediante la renovación y/o actualización de su red de distribución, así como para la introducción de nuevas marcas españolas con producto acorde a la demanda francesa.

Este es el objetivo del encuentro B2B de ANIEME , que las empresas españolas participantes puedan presentar sus colecciones a nuevos agentes comerciales que puedan ser la base de su red de distribución, así como a decoradores y diseñadores de interior para proyectos contract. La procedencia es mayoritariamente de París, pero también se ha confirmado la asistencia de operadores de Provenza, Normandía, Les Sables-d’Olonne y Nantes, entre otras regiones.

La convocatoria por parte de las empresas españolas se ha realizado desde ANIEME, mientras quem por la parte francesa, se ha ocupado de esta gestión la Cámara Franco-Española subcontratada por ANIEME para esta actividad, para lo cual se contó con la amplia base de datos de Francia de ANIEME.

* Para más información:  www.anieme.com