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Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the post-expirator domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/cocina_test/wp-includes/functions.php on line 6114

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Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the jetpack domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/cocina_test/wp-includes/functions.php on line 6114

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/cocina_test/wp-includes/functions.php on line 6114

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En busca del posicionamiento exterior - Cocina Integral
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En busca del posicionamiento exterior

21/06/2011

Confemadera está realizando una campaña de posicionamiento de marca con el objetivo de ayudar a las empresas españolas a definir su política de marca en los mercados internacionales.

Los principales mercados a los que se dirige el grueso de las exportaciones del sector de la madera son mercados maduros donde los productos son de difícil diferenciación. Además la competencia en estas condiciones se desplaza excesivamente hacia el factor precio, por lo que su posición en los mercados de exportación se ve amenazada.

Ante este escenario es necesario que las empresas sean capaces de encontrar elementos de diferenciación competitiva en torno a los que establecer un posicionamiento distintivo de su producto.

Con esta campaña de posicionamiento, la Confederación pone a disposición de las empresas un programa de apoyo que les permita contar con una estrategia de comunicación de cara a su posicionamiento en el exterior, de modo que se desarrollará una política de marca a través de la cual se consiga ampliar las fortalezas del producto y consolidar su posición en los mercados internacionales.

* Para más información: www.confemadera.es

 

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